Calculator Category

Marketing Calculators

Marketing and advertising math in one place — measure campaign efficiency and unit economics with ROI, ROAS, CPM, CPC, CLV, and CAC. For marketers and founders who need to justify spend and understand what a customer is worth.

Common uses

  • Measure return on ad spend (ROAS) and overall ROI
  • Compare campaigns on cost per mille (CPM) and cost per click (CPC)
  • Estimate customer lifetime value (CLV) and acquisition cost (CAC)
  • Check whether lifetime value comfortably exceeds acquisition cost

Calculators

ROI Calculator

Calculate Return on Investment and annualized returns.

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ROAS Calculator

Calculate Return on Ad Spend for marketing campaigns.

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CPM Calculator

Calculate Cost Per Mille (thousand impressions).

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CPC Calculator

Calculate Cost Per Click for PPC campaigns.

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CLV Calculator

Calculate Customer Lifetime Value.

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CAC Calculator

Calculate Customer Acquisition Cost and your LTV:CAC ratio.

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