Marketing Calculators

Marketing and advertising math in one place — measure campaign efficiency and unit economics with ROI, ROAS, CPM, CPC, CLV, and CAC. For marketers and founders who need to justify spend and understand what a customer is worth.

Common uses

• Measure return on ad spend (ROAS) and overall ROI
• Compare campaigns on cost per mille (CPM) and cost per click (CPC)
• Estimate customer lifetime value (CLV) and acquisition cost (CAC)
• Check whether lifetime value comfortably exceeds acquisition cost

Calculator Directory

• ROI Calculator - Calculate Return on Investment and annualized returns.
• ROAS Calculator - Calculate Return on Ad Spend for marketing campaigns.
• CPM Calculator - Calculate Cost Per Mille (thousand impressions).
• CPC Calculator - Calculate Cost Per Click for PPC campaigns.
• CLV Calculator - Calculate Customer Lifetime Value.
• CAC Calculator - Calculate Customer Acquisition Cost and your LTV:CAC ratio.

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