Calculate Customer Lifetime Value (CLV/LTV) for SaaS and e-commerce businesses
Analyze churn rate, purchase frequency, and CAC-to-LTV ratio to evaluate...
CLV (also called LTV) is the total revenue a business can expect from a single customer over the entire relationship. It helps determine how much you can afford to spend acquiring and retaining each customer.
Focus on reducing churn (longer customer lifespan), increasing average order value through upsells and cross-sells, improving purchase frequency, and delivering service quality that builds loyalty.
CLV (Customer Lifetime Value) and LTV (Lifetime Value) are used interchangeably in most contexts. Some distinguish them: LTV uses gross revenue, while CLV accounts for margins and retention costs. This calculator supports both gross and margin-adjusted LTV calculations.
A common rule: CAC (Customer Acquisition Cost) should be no more than 1/3 of CLV (LTV:CAC ratio of 3:1). If your CLV is $300, spending up to $100 to acquire a customer is sustainable. Enter your CLV and current CAC to see your LTV:CAC ratio and whether acquisition spend is justified.
Yes! In guest mode, you can export your calculations to JSON format. Sign in is required for PDF and CSV export. Click the export button to download your results. This is perfect for record-keeping, sharing with others, or importing into other tools.
Yes! Your calculation history is automatically saved. Guest users can save up to 50 calculations per workspace locally. Sign in for free to save up to 100 calculations per workspace, with access from any device when logged in.
Absolutely! The CLV Calculator is completely free with no sign-up required. Create a free account to unlock additional features like more calculation history, multiple workspaces, and the ability to access your saved data from any device.
CalcTrail is a comprehensive free online calculator platform offering a comprehensive collection of specialized calculators for finance, health, academics, engineering, AI tools, and more. All calculators are free to use with no sign-up required. Create an account to save your work, access unlimited calculation history, workspace management, and custom variables.
This calculator is part of CalcTrail's collection of professional-grade tools designed for students, professionals, and anyone who needs accurate calculations. Export your results to PDF, JSON, or CSV formats. All calculations are performed client-side for privacy and speed.
Browse all calculators on CalcTrail to discover more tools for your needs.