ROAS Calculator | Return on Ad Spend & Break-Even

ROAS (Return on Ad Spend) measures gross revenue explicitly from ads vs. ad cost. ROI considers total profit (after all expenses) vs. total investment. ROAS looks at ad efficiency; ROI looks at business profitability.

A 4:1 ROAS ($4 revenue for every $1 spent) is a common benchmark for success. However, if your profit margins are low, you might need a higher ROAS to be profitable.

Break-even ROAS = 1 / Gross Margin. If your gross margin is 40% (0.40), your break-even ROAS is 2.5 — meaning you need $2.50 in revenue for every $1 spent on ads just to cover product cost. Enter your margin in this calculator to find your specific break-even target.

ROAS alone does not tell you if you are profitable. A 3:1 ROAS on a 50% margin product is very profitable, but the same ROAS on a 20% margin product loses money. Use the break-even ROAS feature to find the minimum ROAS needed to stay profitable given your margin.

Yes! In guest mode, you can export your calculations to JSON format. Sign in is required for PDF and CSV export. Click the export button to download your results. This is perfect for record-keeping, sharing with others, or importing into other tools.

Yes! Your calculation history is automatically saved. Guest users can save up to 50 calculations per workspace locally. Sign in for free to save up to 100 calculations per workspace, with access from any device when logged in.

Absolutely! The ROAS Calculator is completely free with no sign-up required. Create a free account to unlock additional features like more calculation history, multiple workspaces, and the ability to access your saved data from any device.