CalcTrail uses Google Analytics to understand how the platform is used and to guide improvements. Analytics does not run by default — Google Analytics only loads and begins tracking after you choose "Accept" on the cookie banner or in Cookie Preferences. If you choose "Deny" or make no choice, Google Analytics is never loaded and nothing is sent.
Separately, CalcTrail uses Ahrefs Web Analytics, a cookieless analytics tool that runs for every visitor regardless of the cookie banner choice above — it sets no cookies and assigns no persistent identifier, so there is nothing for that choice to turn off. It only ever sees page views and a short list of coarse, non-identifying events (for example, that a search happened or a calculator was opened) — never your calculation values, account details, or search text. See our Privacy Policy for the full list.
What this means:
- We use Google Analytics 4 (GA4), only once you accept, to understand how you use CalcTrail
- We use Ahrefs Web Analytics, cookielessly and without consent, for basic traffic counting that is not affected by the analytics cookie choice
- We track anonymized usage patterns (page views, calculator usage, feature interactions)
- We do NOT track personal information, calculation values, or identifiable data
- All data is anonymized and used solely to improve the service
- Tracking only occurs on calctrail.com, never in development environments
Search Query Storage
When you use Global Search, we store your search queries to improve search functionality and provide personalized suggestions:
- Guest Users: Search queries are stored locally in your browser (localStorage) and never sent to our servers
- Logged-In Users: Search queries are stored in our secure database and synced across your devices
- Purpose: Search queries are used solely to improve search functionality and personalize your experience
- Control: You can disable search tracking in Settings → Search Settings at any time
- Deletion: You can request deletion of your search history at any time
For detailed information about what we track and how we protect your privacy, please review our Privacy Policy.
Your choices: The cookie banner and Cookie Preferences control Google Analytics only — accepting or declining there does not affect Ahrefs Web Analytics, which is cookieless by design and has no on/off toggle. Every feature of the app works normally regardless of any of these choices. Search query storage can be turned off separately in Settings at any time.